As India's most sought-after energy drink brand, Cloud9 needs no further introduction. Today, the brand encompasses a comprehensive assortment of energy drinks, and carbonated and fruit-based beverages. Over the years, the all-Indian Cloud9 brand has distinguished itself from the competition with its innovative use of cutting-edge technology. Cloud9 beverages are currently retailed through more than 30,000 outlets and 5,000 wine shops, and can be found in the country's finest hotels, restaurants and bars. In the few years since its inception, Cloud9 has emerged as the second-largest player in the Indian energy drinks market. The brand's world-class manufacturing standards, dedication to excellence and innovation and superb branding have earned the brand several accolades and customer loyalty in the very competitive domestic market. Cloud9 was recently recognised with the 2011 Frost & Sullivan Product Excellence Award of the Year in the Indian Energy Drinks category. Following the market's enthusiastic response to the brand's first energy drink, Cloud9 launched a 100 percent caffeine-free cola, which was a market first in India. Subsequently, the company has forayed into the pure packaged drinking water and fruit-based beverages spaces. It recently launched its new carbonated drink named 'Shout', which is available in watermelon, lime, berry mix, citrus and green apple flavours.